diff --git a/lib/jekyll-seo-tag.rb b/lib/jekyll-seo-tag.rb
index 69561dc..b89f242 100644
--- a/lib/jekyll-seo-tag.rb
+++ b/lib/jekyll-seo-tag.rb
@@ -21,7 +21,7 @@ module Jekyll
     def options
       {
         'version' => VERSION,
-        "title" => !(@text =~ /title\s*:\s*false/i)
+        'title'   => title?
       }
     end
 
@@ -33,6 +33,10 @@ module Jekyll
       }
     end
 
+    def title?
+      !(@text =~ /title=false/i)
+    end
+
     def info
       {
         registers: context.registers,
diff --git a/spec/jekyll_seo_tag_spec.rb b/spec/jekyll_seo_tag_spec.rb
index 62d1817..1753804 100644
--- a/spec/jekyll_seo_tag_spec.rb
+++ b/spec/jekyll_seo_tag_spec.rb
@@ -1,15 +1,14 @@
 require 'spec_helper'
 
 describe Jekyll::SeoTag do
-#  subject { Jekyll::SeoTag.parse('seo', nil, nil, nil) }
-  let(:page) { make_page }
-  let(:site) { make_site }
-  let(:post) { make_post }
-  let(:context) { make_context(page: page, site: site) }
-  let(:tag) { 'seo' }
-  let(:text) { '' }
-  let(:output) { Liquid::Template.parse("{% #{tag} #{text} %}").render!(context, {}) }
-  let(:json) { output.match(%r{<script type=\"application/ld\+json\">(.*)</script>}m)[1] }
+  let(:page)      { make_page }
+  let(:site)      { make_site }
+  let(:post)      { make_post }
+  let(:context)   { make_context(page: page, site: site) }
+  let(:tag)       { 'seo' }
+  let(:text)      { '' }
+  let(:output)    { Liquid::Template.parse("{% #{tag} #{text} %}").render!(context, {}) }
+  let(:json)      { output.match(%r{<script type=\"application/ld\+json\">(.*)</script>}m)[1] }
   let(:json_data) { JSON.parse(json) }
 
   before do
@@ -102,6 +101,7 @@ describe Jekyll::SeoTag do
 
     context 'with site.baseurl' do
       let(:site) { make_site('url' => 'http://example.invalid', 'baseurl' => '/foo') }
+
       it 'uses baseurl to build the seo url' do
         expected = %r{<link rel="canonical" href="http://example.invalid/foo/page.html" />}
         expect(output).to match(expected)
@@ -281,15 +281,13 @@ describe Jekyll::SeoTag do
   end
 
   context 'with title=false' do
-    it "does not output a <title> tag if title:false" do
-      site = site({"name" => "Site Name", "title" => "Site Title" })
-      context = context({ :site => site })
-      expected = %r!<title>!
-      expect(output).not_to match(expected)
+    let(:text) { 'title=false' }
+
+    it 'does not output a <title> tag' do
+      expect(output).not_to match(/<title>/)
     end
   end
 
-
   it 'outputs valid HTML' do
     site.process
     options = {