diff --git a/README.md b/README.md
index 9e5b38d..661db9b 100644
--- a/README.md
+++ b/README.md
@@ -82,6 +82,14 @@ The SEO tag will respect the following YAML front matter if included in a post,
 * `image` - Relative URL to an image associated with the post, page, or document (e.g., `assets/page-pic.jpg`)
 * `author` - Page-, post-, or document-specific author information (see below)
 
+### Disabling `<title>` output
+
+Jekyll SEO Tag is designed to implement SEO best practices by default. If for some reason, you don't want the plugin to output `<title>` tags on each page, simply invoke the plugin within your template like so:
+
+```
+{% seo title=false %}
+```
+
 ### Author information
 
 Author information is used to propagate the `creator` field of Twitter summary cards. This is should be an author-specific, not site-wide Twitter handle (the site-wide username be stored as `site.twitter.username`).
diff --git a/lib/jekyll-seo-tag.rb b/lib/jekyll-seo-tag.rb
index c2e443f..b89f242 100644
--- a/lib/jekyll-seo-tag.rb
+++ b/lib/jekyll-seo-tag.rb
@@ -6,23 +6,37 @@ module Jekyll
 
     MINIFY_REGEX = /(>\n|[%}]})\s+(<|{[{%])/
 
+    def initialize(_tag_name, text, _tokens)
+      super
+      @text = text
+    end
+
     def render(context)
       @context = context
-      output = template.render!(payload, info)
-
-      output
+      template.render!(payload, info)
     end
 
     private
 
+    def options
+      {
+        'version' => VERSION,
+        'title'   => title?
+      }
+    end
+
     def payload
       {
-        'seo_tag' => { 'version' => VERSION },
         'page'    => context.registers[:page],
-        'site'    => context.registers[:site].site_payload['site']
+        'site'    => context.registers[:site].site_payload['site'],
+        'seo_tag' => options
       }
     end
 
+    def title?
+      !(@text =~ /title=false/i)
+    end
+
     def info
       {
         registers: context.registers,
diff --git a/lib/template.html b/lib/template.html
index ee82f4c..8191b3f 100644
--- a/lib/template.html
+++ b/lib/template.html
@@ -53,7 +53,7 @@
   {% assign seo_author_twitter = seo_author_twitter | replace:"@","" %}
 {% endif %}
 
-{% if seo_title %}
+{% if seo_tag.title and seo_title %}
   <title>{{ seo_title }}</title>
 {% endif %}
 
diff --git a/spec/jekyll_seo_tag_spec.rb b/spec/jekyll_seo_tag_spec.rb
index 2605bc7..1753804 100644
--- a/spec/jekyll_seo_tag_spec.rb
+++ b/spec/jekyll_seo_tag_spec.rb
@@ -1,13 +1,14 @@
 require 'spec_helper'
 
 describe Jekyll::SeoTag do
-  subject { Jekyll::SeoTag.parse('seo', nil, nil, nil) }
-  let(:page) { make_page }
-  let(:site) { make_site }
-  let(:post) { make_post }
-  let(:context) { make_context(page: page, site: site) }
-  let(:output) { subject.render(context) }
-  let(:json) { output.match(%r{<script type=\"application/ld\+json\">(.*)</script>}m)[1] }
+  let(:page)      { make_page }
+  let(:site)      { make_site }
+  let(:post)      { make_post }
+  let(:context)   { make_context(page: page, site: site) }
+  let(:tag)       { 'seo' }
+  let(:text)      { '' }
+  let(:output)    { Liquid::Template.parse("{% #{tag} #{text} %}").render!(context, {}) }
+  let(:json)      { output.match(%r{<script type=\"application/ld\+json\">(.*)</script>}m)[1] }
   let(:json_data) { JSON.parse(json) }
 
   before do
@@ -100,6 +101,7 @@ describe Jekyll::SeoTag do
 
     context 'with site.baseurl' do
       let(:site) { make_site('url' => 'http://example.invalid', 'baseurl' => '/foo') }
+
       it 'uses baseurl to build the seo url' do
         expected = %r{<link rel="canonical" href="http://example.invalid/foo/page.html" />}
         expect(output).to match(expected)
@@ -278,6 +280,14 @@ describe Jekyll::SeoTag do
     end
   end
 
+  context 'with title=false' do
+    let(:text) { 'title=false' }
+
+    it 'does not output a <title> tag' do
+      expect(output).not_to match(/<title>/)
+    end
+  end
+
   it 'outputs valid HTML' do
     site.process
     options = {