diff --git a/lib/template.html b/lib/template.html
index 5d26ea0..5ac1ff0 100644
--- a/lib/template.html
+++ b/lib/template.html
@@ -30,24 +30,24 @@
     {% assign seo_name = seo_site_title %}
 {% endif %}
 {% if seo_name %}
-  {% assign seo_name = seo_name | smartify | strip_html | strip_newlines | escape_once %}
+  {% assign seo_name = seo_name | smartify | strip_html | normalize_whitespace | escape_once %}
 {% endif %}
 
 {% if seo_title %}
-  {% assign seo_title = seo_title | smartify | strip_html | strip_newlines | escape_once %}
+  {% assign seo_title = seo_title | smartify | strip_html | normalize_whitespace | escape_once %}
 {% endif %}
 
 {% if seo_site_title %}
-  {% assign seo_site_title = seo_site_title | smartify | strip_html | strip_newlines | escape_once %}
+  {% assign seo_site_title = seo_site_title | smartify | strip_html | normalize_whitespace | escape_once %}
 {% endif %}
 
 {% if seo_page_title %}
-  {% assign seo_page_title = seo_page_title | smartify | strip_html | strip_newlines | escape_once %}
+  {% assign seo_page_title = seo_page_title | smartify | strip_html | normalize_whitespace | escape_once %}
 {% endif %}
 
 {% assign seo_description = page.description | default: page.excerpt | default: site.description %}
 {% if seo_description %}
-  {% assign seo_description = seo_description | markdownify | strip_html | strip_newlines | escape_once %}
+  {% assign seo_description = seo_description | markdownify | strip_html | normalize_whitespace | escape_once %}
 {% endif %}
 
 {% assign seo_author = page.author | default: page.authors[0] | default: site.author %}