diff --git a/lib/template.html b/lib/template.html
index 790c43f..420bc75 100644
--- a/lib/template.html
+++ b/lib/template.html
@@ -38,7 +38,7 @@
 {% endif %}
 
 {% if seo_title %}
-  {% assign seo_title = seo_title | smartify | strip_html | strip_newlines | escape_once | escape_once %}
+  {% assign seo_title = seo_title | smartify | strip_html | strip_newlines | escape_once %}
 {% endif %}
 
 {% if seo_site_title %}