diff --git a/cmd/cloudflared/tunnel/subcommand_context.go b/cmd/cloudflared/tunnel/subcommand_context.go
index 6e4067f1..c83b567d 100644
--- a/cmd/cloudflared/tunnel/subcommand_context.go
+++ b/cmd/cloudflared/tunnel/subcommand_context.go
@@ -138,17 +138,17 @@ func (sc *subcommandContext) tunnelCredentialsPath(tunnelID uuid.UUID) (string,
 func (sc *subcommandContext) create(name string) (*tunnelstore.Tunnel, error) {
 	client, err := sc.client()
 	if err != nil {
-		return nil, err
+		return nil, errors.Wrap(err, "couldn't create client to talk to Argo Tunnel backend")
 	}
 
 	tunnelSecret, err := generateTunnelSecret()
 	if err != nil {
-		return nil, err
+		return nil, errors.Wrap(err, "couldn't generate the secret for your new tunnel")
 	}
 
 	tunnel, err := client.CreateTunnel(name, tunnelSecret)
 	if err != nil {
-		return nil, err
+		return nil, errors.Wrap(err, "Create Tunnel API call failed")
 	}
 
 	credential, err := sc.credential()
@@ -280,3 +280,61 @@ func (sc *subcommandContext) tunnelActive(name string) (*tunnelstore.Tunnel, boo
 	// There should only be 1 active tunnel for a given name
 	return tunnels[0], true, nil
 }
+
+// findID parses the input. If it's a UUID, return the UUID.
+// Otherwise, assume it's a name, and look up the ID of that tunnel.
+func (sc *subcommandContext) findID(input string) (uuid.UUID, error) {
+	if u, err := uuid.Parse(input); err == nil {
+		return u, nil
+	}
+
+	if tunnel, found, err := sc.tunnelActive(input); err != nil {
+		return uuid.Nil, err
+	} else if found {
+		return tunnel.ID, nil
+	}
+
+	return uuid.Nil, fmt.Errorf("%s is neither the ID nor the name of any of your tunnels", input)
+}
+
+// findIDs is just like mapping `findID` over a slice, but it only uses
+// one Tunnelstore API call.
+func (sc *subcommandContext) findIDs(inputs []string) ([]uuid.UUID, error) {
+
+	// First, look up all tunnels the user has
+	filter := tunnelstore.NewFilter()
+	filter.NoDeleted()
+	tunnels, err := sc.list(filter)
+	if err != nil {
+		return nil, err
+	}
+	// Do the pure list-processing in its own function, so that it can be
+	// unit tested easily.
+	return findIDs(tunnels, inputs)
+}
+
+func findIDs(tunnels []*tunnelstore.Tunnel, inputs []string) ([]uuid.UUID, error) {
+	// Put them into a dictionary for faster lookups
+	nameToID := make(map[string]uuid.UUID, len(tunnels))
+	for _, tunnel := range tunnels {
+		nameToID[tunnel.Name] = tunnel.ID
+	}
+
+	// For each input, try to find the tunnel ID.
+	tunnelIDs := make([]uuid.UUID, len(inputs))
+	var badInputs []string
+	for i, input := range inputs {
+		if id, err := uuid.Parse(input); err == nil {
+			tunnelIDs[i] = id
+		} else if id, ok := nameToID[input]; ok {
+			tunnelIDs[i] = id
+		} else {
+			badInputs = append(badInputs, input)
+		}
+	}
+	if len(badInputs) > 0 {
+		msg := "Please specify either the ID or name of a tunnel. The following inputs were neither: %s"
+		return nil, fmt.Errorf(msg, strings.Join(badInputs, ", "))
+	}
+	return tunnelIDs, nil
+}
diff --git a/cmd/cloudflared/tunnel/subcommand_context_test.go b/cmd/cloudflared/tunnel/subcommand_context_test.go
new file mode 100644
index 00000000..6a736838
--- /dev/null
+++ b/cmd/cloudflared/tunnel/subcommand_context_test.go
@@ -0,0 +1,82 @@
+package tunnel
+
+import (
+	"reflect"
+	"testing"
+
+	"github.com/cloudflare/cloudflared/tunnelstore"
+	"github.com/google/uuid"
+)
+
+func Test_findIDs(t *testing.T) {
+	type args struct {
+		tunnels []*tunnelstore.Tunnel
+		inputs  []string
+	}
+	tests := []struct {
+		name    string
+		args    args
+		want    []uuid.UUID
+		wantErr bool
+	}{
+		{
+			name: "input not found",
+			args: args{
+				inputs: []string{"asdf"},
+			},
+			wantErr: true,
+		},
+		{
+			name: "only UUID",
+			args: args{
+				inputs: []string{"a8398a0b-876d-48ed-b609-3fcfd67a4950"},
+			},
+			want: []uuid.UUID{uuid.MustParse("a8398a0b-876d-48ed-b609-3fcfd67a4950")},
+		},
+		{
+			name: "only name",
+			args: args{
+				tunnels: []*tunnelstore.Tunnel{
+					{
+						ID:   uuid.MustParse("a8398a0b-876d-48ed-b609-3fcfd67a4950"),
+						Name: "tunnel1",
+					},
+				},
+				inputs: []string{"tunnel1"},
+			},
+			want: []uuid.UUID{uuid.MustParse("a8398a0b-876d-48ed-b609-3fcfd67a4950")},
+		},
+		{
+			name: "both UUID and name",
+			args: args{
+				tunnels: []*tunnelstore.Tunnel{
+					{
+						ID:   uuid.MustParse("a8398a0b-876d-48ed-b609-3fcfd67a4950"),
+						Name: "tunnel1",
+					},
+					{
+						ID:   uuid.MustParse("bf028b68-744f-466e-97f8-c46161d80aa5"),
+						Name: "tunnel2",
+					},
+				},
+				inputs: []string{"tunnel1", "bf028b68-744f-466e-97f8-c46161d80aa5"},
+			},
+			want: []uuid.UUID{
+				uuid.MustParse("a8398a0b-876d-48ed-b609-3fcfd67a4950"),
+				uuid.MustParse("bf028b68-744f-466e-97f8-c46161d80aa5"),
+			},
+		},
+	}
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			got, err := findIDs(tt.args.tunnels, tt.args.inputs)
+			if (err != nil) != tt.wantErr {
+				t.Errorf("findIDs() error = %v, wantErr %v", err, tt.wantErr)
+				return
+			}
+			if !reflect.DeepEqual(got, tt.want) {
+				t.Errorf("findIDs() = %v, want %v", got, tt.want)
+			}
+		})
+	}
+}
diff --git a/cmd/cloudflared/tunnel/subcommands.go b/cmd/cloudflared/tunnel/subcommands.go
index f0b7d51b..a9fb1cae 100644
--- a/cmd/cloudflared/tunnel/subcommands.go
+++ b/cmd/cloudflared/tunnel/subcommands.go
@@ -272,10 +272,10 @@ func deleteCommand(c *cli.Context) error {
 	}
 
 	if c.NArg() < 1 {
-		return cliutil.UsageError(`"cloudflared tunnel delete" requires at least argument, the ID of the tunnel to delete.`)
+		return cliutil.UsageError(`"cloudflared tunnel delete" requires at least 1 argument, the ID or name of the tunnel to delete.`)
 	}
 
-	tunnelIDs, err := tunnelIDsFromArgs(c)
+	tunnelIDs, err := sc.findIDs(c.Args().Slice())
 	if err != nil {
 		return err
 	}
@@ -283,19 +283,6 @@ func deleteCommand(c *cli.Context) error {
 	return sc.delete(tunnelIDs)
 }
 
-func tunnelIDsFromArgs(c *cli.Context) ([]uuid.UUID, error) {
-	tunnelIDs := make([]uuid.UUID, 0, c.NArg())
-	for i := 0; i < c.NArg(); i++ {
-		tunnelID, err := uuid.Parse(c.Args().Get(i))
-		if err != nil {
-			return nil, err
-		}
-		tunnelIDs = append(tunnelIDs, tunnelID)
-	}
-	return tunnelIDs, nil
-
-}
-
 func renderOutput(format string, v interface{}) error {
 	switch format {
 	case "json":
@@ -327,7 +314,7 @@ func runCommand(c *cli.Context) error {
 	}
 
 	if c.NArg() != 1 {
-		return cliutil.UsageError(`"cloudflared tunnel run" requires exactly 1 argument, the ID of the tunnel to run.`)
+		return cliutil.UsageError(`"cloudflared tunnel run" requires exactly 1 argument, the ID or name of the tunnel to run.`)
 	}
 	tunnelID, err := uuid.Parse(c.Args().First())
 	if err != nil {
@@ -357,7 +344,7 @@ func cleanupCommand(c *cli.Context) error {
 		return err
 	}
 
-	tunnelIDs, err := tunnelIDsFromArgs(c)
+	tunnelIDs, err := sc.findIDs(c.Args().Slice())
 	if err != nil {
 		return err
 	}
@@ -417,15 +404,15 @@ func lbRouteFromArg(c *cli.Context, tunnelID uuid.UUID) (tunnelstore.Route, erro
 
 func routeCommand(c *cli.Context) error {
 	if c.NArg() < 2 {
-		return cliutil.UsageError(`"cloudflared tunnel route" requires the first argument to be the route type(dns or lb), followed by the ID of the tunnel`)
+		return cliutil.UsageError(`"cloudflared tunnel route" requires the first argument to be the route type(dns or lb), followed by the ID or name of the tunnel`)
 	}
-	const tunnelIDIndex = 1
-	tunnelID, err := uuid.Parse(c.Args().Get(tunnelIDIndex))
+	sc, err := newSubcommandContext(c)
 	if err != nil {
-		return errors.Wrap(err, "error parsing tunnel ID")
+		return err
 	}
 
-	sc, err := newSubcommandContext(c)
+	const tunnelIDIndex = 1
+	tunnelID, err := sc.findID(c.Args().Get(tunnelIDIndex))
 	if err != nil {
 		return err
 	}
diff --git a/h2mux/header_test.go b/h2mux/header_test.go
index 6b2411b2..0d3f5b06 100644
--- a/h2mux/header_test.go
+++ b/h2mux/header_test.go
@@ -372,18 +372,18 @@ func randomASCIIPrintableChar(rand *rand.Rand) int {
 // between 1 and `maxLength`.
 func randomASCIIText(rand *rand.Rand, minLength int, maxLength int) string {
 	length := minLength + rand.Intn(maxLength)
-	result := ""
+	var result strings.Builder
 	for i := 0; i < length; i++ {
 		c := randomASCIIPrintableChar(rand)
 
 		// 1/4 chance of using percent encoding when not necessary
 		if c == '%' || rand.Intn(4) == 0 {
-			result += fmt.Sprintf("%%%02X", c)
+			result.WriteString(fmt.Sprintf("%%%02X", c))
 		} else {
-			result += string(c)
+			result.WriteByte(byte(c))
 		}
 	}
-	return result
+	return result.String()
 }
 
 // Calls `randomASCIIText` and ensures the result is a valid URL path,
@@ -663,7 +663,7 @@ func BenchmarkH1ResponseToH2ResponseHeaders(b *testing.B) {
 
 	h1resp := &http.Response{
 		StatusCode: 200,
-		Header: h1,
+		Header:     h1,
 	}
 
 	b.ReportAllocs()
@@ -672,4 +672,3 @@ func BenchmarkH1ResponseToH2ResponseHeaders(b *testing.B) {
 		_ = H1ResponseToH2ResponseHeaders(h1resp)
 	}
 }
-
diff --git a/tunnelstore/client.go b/tunnelstore/client.go
index f211a02b..da151cd0 100644
--- a/tunnelstore/client.go
+++ b/tunnelstore/client.go
@@ -174,6 +174,9 @@ func (r *RESTClient) CreateTunnel(name string, tunnelSecret []byte) (*Tunnel, er
 	if name == "" {
 		return nil, errors.New("tunnel name required")
 	}
+	if _, err := uuid.Parse(name); err == nil {
+		return nil, errors.New("you cannot use UUIDs as tunnel names")
+	}
 	body := &newTunnel{
 		Name:         name,
 		TunnelSecret: tunnelSecret,