diff --git a/Makefile b/Makefile
index d510847b..4234695b 100644
--- a/Makefile
+++ b/Makefile
@@ -34,6 +34,20 @@ cloudflared-deb: cloudflared
 	fakeroot fpm -C $(PACKAGE_DIR) -s dir -t deb --deb-compression bzip2 \
 		-a $(GOARCH) -v $(VERSION) -n cloudflared
 
+.PHONY: cloudflared-darwin-amd64.tgz
+cloudflared-darwin-amd64.tgz: cloudflared
+	tar czf cloudflared-darwin-amd64.tgz cloudflared
+	rm cloudflared
+
+.PHONY: homebrew-upload
+homebrew-upload: cloudflared-darwin-amd64.tgz
+	aws s3 --endpoint-url $(S3_ENDPOINT) cp --acl public-read $$^ $(S3_URI)/cloudflared-$$(VERSION)-$1.tgz
+	aws s3 --endpoint-url $(S3_ENDPOINT) cp --acl public-read $(S3_URI)/cloudflared-$$(VERSION)-$1.tgz  $(S3_URI)/cloudflared-stable-$1.tgz
+		
+.PHONY: homebrew-release 
+homebrew-release: homebrew-upload
+	./publish-homebrew-formula.sh cloudflared-darwin-amd64.tgz $(VERSION) homebrew-cloudflare
+
 .PHONY: release
 release: bin/equinox
 	bin/equinox release $(EQUINOX_FLAGS) -- $(VERSION_FLAGS) $(IMPORT_PATH)/cmd/cloudflared
diff --git a/publish-homebrew-formula.sh b/publish-homebrew-formula.sh
new file mode 100755
index 00000000..3635fd07
--- /dev/null
+++ b/publish-homebrew-formula.sh
@@ -0,0 +1,31 @@
+#!/bin/bash
+
+FILENAME=$1
+VERSION=$2
+TAP_ROOT=$3
+URL="https://developers.cloudflare.com/argo-tunnel/dl/cloudflared-${VERSION}-darwin-amd64.tgz"
+SHA256=$(sha256sum -b "${FILENAME}" | cut -b1-64)
+
+cd "${TAP_ROOT}" || exit 1
+git checkout -f master
+git reset --hard origin/master
+
+tee cloudflared.rb <<EOF
+class Cloudflared < Formula
+  desc 'Argo Tunnel'
+  homepage 'https://developers.cloudflare.com/argo-tunnel/'
+  url '${URL}'
+  sha256 '${SHA256}'
+  version '${VERSION}'
+  def install
+    bin.install 'cloudflared'
+  end
+end
+EOF
+git add cloudflared.rb
+
+git config user.name "cloudflare-warp-bot"
+git config user.email "warp-bot@cloudflare.com"
+git commit -m "Release Argo Tunnel ${VERSION}"
+git version
+GIT_SSH_COMMAND="ssh -o UserKnownHostsFile=../github_known_hosts" git push -v origin master